Spaceport Cornwall has partnered with Virgin Orbit to deliver the UK's first horizontal satellite launch solution. A rocket containing the satellite payload is strapped to a Boeing-747 which takes off as normal, except once airborne, the rocket shoots into space.
Fill the payload capacity for the 2020 launch (ie. encourage people to buy a satellite)
People don't know what they would do with a satellite or how it would benefit their business.
Target the early adopters, the entrepreneurs who would come up with an amazing business idea using a satellite. Help spark their thought process, become a co-creator in their business idea.