ABOUT DROUGHT UK - SAVING WATER

Task

Droughts are a regular occurrence in the UK. Create a campaign to encourage the population to use less water in drier periods.

 

Problem

1. Salience - We never see droughts so don't take them seriously. 

2. Feedback - You can't flexibly adjust your behaviour unless you know how you're doing.

3. Triggers & Nudges - For habits to form, there needs to be a trigger.

 

Insight

British people love to talk about the weather.

 

Idea

Join the UK weather conversation. 

Link to website:

droughtcreatives.wixsite.com

this campaign was presented to 250 delegates at the University of Oxford

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