ABOUT DROUGHT UK - SAVING WATER
Droughts are a regular occurrence in the UK. Create a campaign to encourage the population to use less water in drier periods.
1. Salience - We never see droughts so don't take them seriously.
2. Feedback - You can't flexibly adjust your behaviour unless you know how you're doing.
3. Triggers & Nudges - For habits to form, there needs to be a trigger.
British people love to talk about the weather.
Join the UK weather conversation.
Link to website:
this campaign was presented to 250 delegates at the University of Oxford